CREATIVE STUDIO
VISUAL STORYTELLING
FOR your BEAUTY BRAND
CREATIVE
DIRECTION
PRODUCT
PHOTOGRAPHY
PRODUCT
VIDEOGRAPHY
We’re not just here to shoot your products—we’re here to elevate your brand. From visual identity planning and content strategy to photography and video, we create story-driven visuals that make people feel something.
*VISUAL IDENTITY
Your brand’s visual foundation. Strategic PDF guide that defines your entire visual language. It outlines how your brand should look, feel, and communicate through photos and videos.
We cover:
* What kind of imagery supports your brand values
* What to avoid visually
* Ideal color tones, moods, and styling
Whether we create your content or someone else does — this file becomes your go-to reference to keep your visual identity consistent across every shoot, platform, and photographer.
*PHOTOGRAPHY& VIDEOGRAPHY
High-quality visuals that feel like your brand. We create custom product photography and short-form videos designed to stop the scroll and spark emotion. Whether it’s for your website, social media, or third-party retailers, each photo and clip is crafted to reflect your brand’s unique tone, values, and visual direction.
This isn’t one-size-fits-all content — we shoot with purpose. From choosing the right light, colors, textures, and angles, to styling that feels true to your brand, everything is intentional. We focus on both aesthetics and strategy — visuals that not only look beautiful but help your customers connect, trust, and convert.
*MONTHLY CONTENT CREATION
Consistent, on-brand visuals — delivered monthly. This service is designed for beauty and wellness brands that need a steady stream of high-quality photos and videos without having to plan each shoot from scratch. We handle the creative direction, styling, production, and editing, so your content always feels intentional, aligned, and ready to publish.
Each month, you’ll receive a custom mix of product-focused photos and short videos tailored to your visual identity — perfect for social media, website refreshes, or third-party retailers.
We take on only a limited number of monthly content clients to ensure every brand receives our full creative attention. Availability is limited, so please reach out to check current openings.
KEVAD @NOTYOURAVERAGECO
If you're looking for a professional product photographer that really brings out the best of your products, look no further than Joanna! I've been lucky enough to work with her for over a year now and every time she delivers exactly what I'm looking for! Plus, she's super friendly and great to work with. I always trust her with all of my product and branding photos. So, if you want your products to shine like the stars they are, Joanna is the one!"
HOW it's done?
BRAND DISCOVERY
PLANNING
EXECUTION
DELIVERY
We start by understanding your brand, values, and goals. In this stage, we dig deep into what you want to achieve with your visuals and identify the key challenges you’re facing. This helps us craft a customized plan that aligns with your long-term brand strategy.
Once we understand your needs, we create a detailed plan for the photoshoot or video shoot. This includes developing a mood board, shot list, and creative direction to ensure every visual tells your brand's story and resonates with your target audience.
On shoot day, we bring the vision to life. Our team ensures everything runs smoothly, from lighting to product styling, ensuring that we capture high-quality images or videos that elevate your brand.
Once the visuals are edited and finalized, we deliver them in formats that suit your marketing needs. Our goal is to provide you with versatile, strategic content that enhances your brand’s presence and drives customer engagement.
AS SEEN in
Our visuals don’t just live online — they show up in streets, stores, and top publications.
Grand Central Terminal, NYC – Nuebiome store launch visuals
Telliskivi, Tallinn – Storefront visuals for Mia&Leela
Rotermanni, Tallinn – Storefront visuals for Macta Beauty
Anne & Stiil magazine – Product photos for ADORE Silk campaign
Anne & Stiil magazine – Product photos for Magrada Cosmetics campaign
Anne & Stiil magazine – Product photos for Browzy
SÄDE magazine – Product photos for Magarada Cosmetics campaign
Welcome! I’m Joanna Kotkas, the creative force behind our studio. Framed by Joanna was founded on the belief that beauty brands deserve more than just beautiful visuals — they deserve a visual identity that feels real, emotional, and unforgettable.
As a creative studio, we blend strategy, artistry, and storytelling to create visuals that connect deeply with audiences.
Our passion lies in helping beauty, skincare, and wellness brands transform their products into powerful experiences — through thoughtful photography, videography, and creative direction.
At the heart of Framed by Joanna is a simple idea:
Visuals should not only be seen — they should be felt.
Joanna
