VISUAL STORYTELLING
FOR your BEAUTY BRAND
BRAND IDENTITY &STRATEGY
PRODUCT
PHOTOGRAPHY
PRODUCT
VIDEOGRAPHY
We’re not just here to shoot your products—we’re here to elevate your brand. From visual identity planning and content strategy to photography and video, we create story-driven visuals that make people feel something.
S E R V I C E S
BRAND IDENTITY & STRATEGY
If your brand feels stuck, unclear, or you know it’s time to play bigger — this is where to start. We’ll help you define your positioning, sharpen your message, and create a visual language that feels true to you and connects with your audience. This becomes the foundation for everything: your visuals, influencer campaigns, and third-party retailers.
PHOTOGRAPHY& VIDEOGRAPHY
High-quality visuals that feel like your brand. We create scroll-stopping content designed to sell your products and strengthen your brand identity across every channel. Whether it’s for your website, social media, or third-party retailers, each photo and clip is crafted to reflect your brand’s unique tone, values, and visual direction.
COHESIVE CONTENT
Consistent, on-brand visuals — delivered monthly. We create content systems so your brand always feels aligned, from social media to retailers to campaigns. No more scrambling for ideas or one-off shoots — you’ll have a steady flow of high-quality photos and videos that keep your brand looking polished, intentional, and ready to grow.
KEVAD @NOTYOURAVERAGECO
If you're looking for a professional product photographer that really brings out the best of your products, look no further than Joanna! I've been lucky enough to work with her for over a year now and every time she delivers exactly what I'm looking for! Plus, she's super friendly and great to work with. I always trust her with all of my product and branding photos. So, if you want your products to shine like the stars they are, Joanna is the one!"
HERE’s HOW WE MAKE THIS happen
We start by digging into what makes your brand unique — your story, your values, and the vibe you want to put out into the world. This isn’t just small talk; it’s the foundation that makes sure every visual actually feels like you.
BRAND DISCOVERY
PLANNING
EXECUTION
Shoot day is where the magic hits the lights. We handle the styling, lighting, and all the details so you can relax while we bring the vision to life. Every shot is crafted to make your product look irresistible and your brand unforgettable.
DELIVERY
After the final polish, you’ll receive ready-to-use content in the formats you need — whether it’s for your website, socials, or ads. Our goal? Visuals that don’t just look good, but actually work hard for your brand.
AS SEEN in
Our visuals don’t just live online — they show up in streets, stores, and top publications.
Grand Central Terminal, NYC – Nuebiome store launch visuals
Telliskivi, Tallinn – Storefront visuals for Mia&Leela
Rotermanni, Tallinn – Storefront visuals for Macta Beauty
Anne & Stiil magazine – Product photos for ADORE Silk campaign
Anne & Stiil magazine – Product photos for Magrada Cosmetics campaign
Anne & Stiil magazine – Product photos for Browzy
SÄDE magazine – Product photos for Magarada Cosmetics campaign
Hi, I’m Joanna — the creative brain (and heart) behind Framed by Joanna.
I built this studio on a simple belief: beauty brands deserve more than pretty beige pictures. They deserve visuals with soul — the kind that make people stop, feel, and remember.
We’re part strategy, part artistry, and a little bit of chaos (the good kind). From big campaign shoots to scroll-stopping content, we create visuals that don’t just look beautiful — they work.
Our sweet spot? Helping beauty, skincare, and wellness brands tell stories that feel premium, human, and unforgettable. At the end of the day, my philosophy is simple: Visuals shouldn’t just be seen. They should be felt.
Joanna
